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The SELECTED brand was launched in 1997 for the menswear market and the presence of the brand in 25 countries around the world reveals the strong foothold SELECTED has gained on the market. In 2008 Bestseller launched a new female brand - SELECTED FEMME. Today both SELECTED FEMME and SELECTED HOMME is available in unisex retail stores as well as wholesale stores worldwide. SELECTED has more than 30 brand shops and is sold by 1,300 dealers worldwide, almost all of which are situated in A or A+ locations. More than 200 employees around the world handle all activities associated with the brand.
SELECTED FEMME represents a strong, metropolitan woman. She is fashion forward with an edge. Her wardrobe is a contrast between seductive and sophisticated items. Exclusive qualities as well as textured and eye catching details enhance the unique and luxurious feel of the SELECTED FEMME universe. SELECTED FEMME meets women individuality and it therefore represents two strong looks - FEMME & FEMME JEANS. There are six collections a year, divided into the product mix seen below and the price segment low of the high. THE FEMME LINE: Blend the classic and high fashion trend with emphasis on glamorous items. The silhouette has a feminine essence, both simple and bold with sharp and surprising details. A sharp tailored look, a rich mix of fashioned knit wear, and refined luxury daywear complete the look of SELECTED FEMME. THE FEMME JEANS LINE: Merge a cool and laidback attitude with a hint of rock & roll. The collection spends from a cool and raw attitude combined with a more urban jeans look. With focus on washed and used qualities, the look must be edgy with groovy details. Original denim with a twist combined with casual jersey tops as well as sexy and sleek & dresses epitomise the mood of the SELECTED FEMME JEANS line.
SELECTED epitomises good taste. With its representation of modern menswear, Selected HOMME presents 2 lines: HOMME and JEANS. These lines feature 4 strong lifestyles: TREND & FORMAL (HOMME LINE), and JEANS & CASUAL (JEANS LINE). Each lifestyle conveys a unique interpretation of a contemporary man who is individual and confident with his style. He mixes and matches his existing wardrobe with the season’s newcomers to create a distinctive and exciting look. Attention to detail is key throughout each lifestyle. TREND: This is a contemporary and bold take on classic menswear. Perfectly styled and confident; this guy follows fashion closely and embraces the latest trends. Every item he wears is put together with precision and pride and demonstrates his playful yet sharp expression. FORMAL: This lifestyle pays tribute to the old fashion values of tailoring in menswear while being executed in a modern way. Attention to detail is key here where this gentleman takes a sophisticated approach to his style. He embraces clean lines and elegance to create a business-like feel. JEANS:  Inspired by original jeanswear, the jeans guy expresses a look of simple authenticity. His clothing takes direct inspiration from vintage American workwear, and while he is unfazed by fashion, he sets his own rules. CASUAL: Laid-back and at ease with himself, this man is nonchalant in regards to what other people think of him. His relaxed styling is inspired by college boys while details are taken from vintage outdoor.
SELECTED is part of Bestseller, a Danish family-owned clothing company founded in 1975. Today, Bestseller employsmore than 41,000 people - designing, developing, selling and marketing Bestseller's brands. The clothes and accessories are sold in Europe, the Middle East, China and Canada, through chain stores, multibrand retailers and wholesale. Today, Bestseller has more than 5,300 stores in 43 countries. These stores are built on close and loyal relationships between business partners and Bestseller - with Bestseller as the main supplier. Bestseller does not own any factories, but co-operates with loyal suppliers in China, India, Bangladesh, Turkey and Italy. Moreover, Bestseller has independent buying offices in Italy, Turkey, India and China.